Design process for Redesigning grinnell mutual website

- Grinnell Mutual UX Team

Grinnell Mutual launched new brand identity in March 2017. As a part of this big project, the UX team had worked on redesigning a public website along with a new brand look and feel.  I, as a UX team member, conducted user/ competitor research, designed wireframes and did usability tests. Currently Grinnell Mutual has a newly designed website and it is under the process of transitioning to the new CMS.  In addition, throughout the branding project, I am actively involved in choosing the corporate fonts for the web, print, and internal documentation to find the best suited in each medium.

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